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POZOSTAŃ NA STRONIE ARCHIWALNEJ (GIODO)

Recommendation R(85) 20 on the protection of personal data used for the purposes of direct marketing

(adopted by the Committee of Ministers on 25 October 1985 at the 389th meeting of the Ministers' Deputies)
The recommendation defines the term “direct marketing” as all activities which make it possible to offer goods or services or to transmit any other messages to a segment of the population by post, telephone or other direct means aimed at informing or soliciting a response from the data subject. The recommendation also specifies principles of data collection for marketing purposes from files open to the public and other published material. The collection of data from an individual for any reason other than normal customer or contributor relations should not be permissible unless it is expressly stated at the time of collection. The recommendation specifies principles of making available of lists to third parties and rights of data subjects. It recommends encouraging the development of self-regulating measures within the direct marketing sector so as to facilitate the settlement of problems relating to the safeguards provided for in this recommendation, especially as regards the removal of names from marketing lists.

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